Proof of What's Possible

When Megan and Amanda began working together, Rejuve Health was at a critical inflection point. The demand was there. The belief in the mission was strong. But the business lacked the systems, clarity, and structure needed to scale without overextending the founder.

As a first-time CEO, Megan was navigating:

• Rapid growth without defined operating foundations
• A need to clearly articulate Rejuve Health’s differentiation and impact story
• Undefined offerings, pricing, and membership models
• Limited internal systems to support expansion
• The internal identity shift from practitioner and founder to strategic CEO

At the same time, Megan was managing a cross-country move, planning her wedding, and overseeing a major home renovation — making it essential that growth be sustainable, not all-consuming.

Her key goals included:

• Building strong business and operational foundations
  
• Clarifying the company’s theory of change and long-term impact
  
• Creating scalable offers, memberships, and pricing structures
  
• Establishing internal systems for marketing, operations, and finance
  
• Cultivating a confident, purpose-driven CEO mindset

Amanda and Megan began their work with a full-day immersive strategy workshop in Boca Raton, centered around a comprehensive strategic storyboard that became the backbone of Rejuve Health’s evolution.

Over a nine-month Growth E.D.G.E. partnership, they co-created a business designed to scale with clarity and integrity.

Key areas of transformation included:

• Clarifying the Vision: Defined Rejuve Health’s impact story using Theory of Change frameworks and Comparative Advantage mapping. This clarified who the company serves, why it matters, and what makes it distinct in the longevity and wellness space.
• Defining the Business Model: Developed ideal client avatars, emotional and functional benefits, engagement pathways, and a refined positioning that aligned mission with market demand.
• Building Revenue Infrastructure: Designed membership tiers, pricing strategy, and a referral program. Created a scalable Founders Circle membership experience to anchor long-term community and predictable revenue.
• Operational Systems & Team Structure: Translated strategy into execution through standardized job descriptions, a scalable org chart, internal workflows, and stakeholder onboarding processes.
• Financial Infrastructure: Built a cash flow tracker, annual operating budget, and data dashboard to support confident decision-making, forecasting, and growth planning.
• Brand & Communication Alignment: Created a brand book and storyboard aligned with Rejuve Health’s mission and positioning. Updated website and marketing copy and launched a newsletter to deepen client engagement.

Throughout the process, the work honored Megan’s full life — supporting her leadership through major personal milestones while ensuring the business continued to grow without requiring constant overextension.

When Iman started working with me, she was at a critical inflection point. Her microschool was thriving, but she knew she needed strategic support to:

• Scale intentionally: Build a "business-in-a-box" model to replicate her success across multiple locations
  
  
• Lead authentically: Develop leadership skills that aligned with her role as founder while balancing motherhood and delegation to other team members
  
  
• Preserve culture: Maintain the mission, vision, and core values that made her model unique as she grew
  
  
• Avoid burnout: Create sustainable systems that didn't require her direct involvement in every aspect
  
  
• Build for the future: Establish infrastructure for long-term growth and eventual transition

Over the course of one intensive year, we implemented a comprehensive growth strategy that addressed both business scaling and personal leadership development.

• Clarifying the Vision: Sharpened her mission, vision, and values for multi-location alignment
  
  
• Building Systems: Designed operational playbooks, HR policies, and legal/accounting infrastructure
  
  
• Team Building & Delegation: Built a culture-forward hiring and onboarding process, supported succession planning
  
  
• Scaling Intentionally: Developed franchise-ready tools, created investor proposals, and mapped sustainable growth milestones

JJ entered this season with extraordinary credibility, lived experience, and social capital. What he needed next was structure.

After decades of advocacy and leadership inside Sing Sing, JJ faced the complex task of building something entirely new on the outside: a dual nonprofit and for-profit ecosystem that honored his mission while creating sustainable revenue and operational clarity.

Key challenges included:

• Translating lived experience into a clear leadership brand and narrative
  
  
• Designing two distinct but aligned organizations with separate models and audiences
  
  
• Establishing a profitable and investable business strategy
  
  
• Creating operational systems that could support rapid growth
  
  
• Defining revenue-generating offerings aligned with justice and storytelling
  
  
• Developing a leadership rhythm that supported long-term sustainability
  

This wasn’t about starting small. It was about building something that could endure.

Over the course of a year, Amanda worked alongside JJ as an executive coach and strategic growth advisor, guiding both visionary and operational transformation.

Their work unfolded across three key phases:

• Ecosystem Mapping & Strategic Clarity: They began by mapping JJ’s full impact ecosystem, clarifying how Voices From Within and Monumental Media NYC could coexist under a shared mission while serving different functions, audiences, and revenue streams. This created a cohesive narrative around storytelling as justice and brought clarity to how JJ’s work could scale.
• Brand and Business Development: Together, they refined brand positioning for both entities, aligning visuals, language, and voice with JJ’s purpose. They developed signature offerings including speaking engagements, workshops, partnership models, and creative services that diversified income and expanded reach.
• Scaling Infrastructure & Fractional Leadership: As growth accelerated, Amanda transitioned from executive coach into the role of Fractional Chief Growth Officer. She supported operational systemization, investor strategy, and long-range planning, structuring the organization for a $1M revenue target in its second year.

Throughout the process, JJ’s leadership rhythm was intentionally protected, allowing him to lead from clarity rather than urgency as his public visibility expanded.

Nicole faced the unique pressures of first-time CEO leadership during organizational rebound and recovery:

• Rapid Leadership Growth: As a first-time CEO, she was tasked with managing multiple teams across the country—without the benefit of prior C-suite experience
  
  
• Post-COVID Recovery: Rebuilding organizational momentum, re-engaging in-person communities, and reigniting energy among exhausted staff and partners
  
  
• Systemic Complexity: Leading franchises and partnerships nationwide without clear operational systems or alignment tools
  
  
• Board & Stakeholder Dynamics: Upgrading governance, streamlining communication, and building trust without compromising culture
  
  
• Integration of Identity: Defining what it meant to be a powerful, present, heart-centered leader—as a woman, partner, and visionary
  
  
• Revenue Diversification: Growing beyond legacy funders and creating sustainable, values-aligned partnerships

Over the course of two intensive year, we implemented a comprehensive growth strategy that addressed both business scaling and personal leadership development.

• Executive Strategy: Aligned her big-picture goals with daily systems to support national growth and streamlined leadership

• Depth Work: Reconnected with her core values, clarified her vision of success, and anchored into a more authentic and confident leadership style

• Guiding Structure: Created clear expectations and tools for team collaboration, board involvement, and decision-making—making it easier for everyone to stay aligned and empowered

• Energetics: Built practices to protect her time, energy, and focus so she could lead sustainably without sacrificing herself in the process

When Felicia and I started working together, she was navigating a high-growth moment with very little support structure in place. She was ready for her next chapter, but needed the systems and strategy to get there.

Her key goals included:

• Creating sustainable systems that would allow her to step out of reactive, day-to-day operations
  
  
• Diversifying income beyond tuition through speaking, digital content, and consulting
  
  
• Leading with intention instead of urgency by clarifying values and boundaries
  
  
• Establishing financial infrastructure to support better decision-making and forecasting
  
  
• Building a future-focused plan for long-term growth and thought leadership

Throughout our work together, we co-created a sustainable business structure that allowed Felicia to grow revenue, reclaim her time, and step into her next-level identity as a mission-driven CEO.

• Clarifying the Vision: Redefined her role as CEO, articulated long-term vision, and aligned daily decisions with her core mission and values.
  
  
• Building Systems: Created financial tracking tools, parent communication processes, and operational calendars to reduce decision fatigue and streamline her day-to-day.
  
  
• Financial Infrastructure: Formalized accounting and budgeting practices, introduced seasonal forecasting, and built new tuition/payment systems to support sustainable growth.
  
  
• Revenue Diversification: Developed digital products, speaking offers, and consulting opportunities to expand her impact and income beyond enrollment.
  
  
• Leadership Development: Established founder values and energy management strategies, hired support staff, and built internal practices for culture-forward delegation and team communication